Curiosity seeker, world builder.

I believe that great design goes beyond aesthetics — it's about making significant and intentional connection that speaks to people, evokes emotions, and brighten days.

Collaboration is at the center of my process and I'm committed to deeply knowing your vision and objectives. Together, we can make your concepts come to life as impactful digital solutions.

At the heart of everything that I do is a belief that design is deeply human. It should inspire, delight, and create real connections. Because when design is crafted with empathy, it has the ability to truly change lives.
photo of raina with a poster

About me

Raina K. Asid (New York, NY) — Born in Saudi Arabia of native Filipinx heritage, I am inspired by my multicultural background to align my creative works with purposeful design. Starting out as a graphic designer, I built my experience from cross-disciplinary skill set that allowed me to create cohesive, people-centered platforms, seamlessly connecting vision and strategy with brand identity and product design. Driven by curiosity, guided by empathy, and energized by an enduring love for solving problems, I continue to make a meaningful difference in a world that constantly evolves digitally.

Years of experience

8+

Industries served

10+

Projects completed

44+

Human design

3/5

Manifesting Generator

The frame of my works

01

Observe

This is where the seamless connection between vision and human-centered design begins. Here I dive into user research to discover insights and find inspiration using mapping tools and personas to bring user journeys to life.

02

Create

And all the magic begins, transforming insights in to tangible prototypes. I bring concepts to life by creating value propositions that resonate and build the foundation for experimentation.

03

Reflect

By analyzing data, testing, and gathering feedback from users and stakeholders, I refine to shine, guiding each iteration towards more intuitive and impactful experience.